Established in 2011, BiancoBianco, LLC,  produces furniture made in Italy of traditional materials refined in a cutting edge design.

With over a century of combined experience in the architecture and design industry, it’s the vision of the Architect Giorgio Canale, which is reminiscent to sculptors of the trade constantly seeking to find the irreducible truth that leads to comfort, functionality and style, allowing to bring the brand and its availability on the market.

BiancoBianco is in the business of materializing visions through extensive

market knowledge and time-tested experience with materials, craftsmanship and aesthetics around the world.
We are a board of professionals with decades of design and project management know-how. We work with some of the most inventive designers and architects to bring to our clients the Italian finesse and the American pragmatism filtered through a Globalist state-of-mind.


Born in Verona in 1975, graduate in Architecture at IUAV in Venice and since 2004 a member of the Order of Architects of the province of Verona. As a university student Canale laid the foundations for a solid career, following exhibit design projects for Italian and foreign customers.

His versatility and extensive international research activities have involved him in projects in Europe and the United States in the luxury and design sectors. He has a solid rationalist taste combined with a visionary spirit: the linear and clean nature of his work combine different experiences including industrial construction, interior design and product design.


Jerry Chery is the CEO of the brand BIANCOBIANCO. The group are composed of a are a board of professionals with decades of design and project management know-how. The team works with some of the most inventive designers and architects to bring unity between the subtleness of Italian artistry and American rationality.

Raised in New York City, Jerry’s international business studies has accessed him to gain in-depth industry knowledge as well as cultural experiences where he was opportune to study in institutes located in New England, Miami, and in South Korea for his Undergraduate and Master Programs. With a background in Photography, Fashion, and a flourishing Entrepreneurship – the world of business and distinguished creativity are combination that fuels an on-going motive in his career.

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